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How can you have the most impact on humanity's future? The answer is as simple as what you have for lunch. The way that Western society consumes meat leads us to a future of scarce resources, drought, and disease. We each have the power to choose our future with our choice of what to eat. This project explores the hidden costs of our food.

 

grocery tote

 

The eat your future grocery tote gives you an easy way to check the environmental and health impact of your food choices while shopping. Tables printed inside the bag show the CO2 emissions, water usage, and nutrition score for common foods. The outside features a brightly screenprinted fruit or vegetable that celebrates a sustainable future.

 

 

placemat

 

The eat your future placemat puts the environmental and health impact of your food choices right under your meal. Tables printed on one side list the CO2 emissions, water usage, and nutrition score for common foods. The reverse features a grid of photographs that celebrate the beauty of food.

 

 

exhibition

 

For our thesis show, my challenge was to present this information in a sixteen-foot exhibit space, in a way true to the shock of the numbers as well as the familiarity and universality of food. I wanted to give the people who see it a sinking feeling as the information sits in, to rivet them to a changing data landscape that builds tension and challenges them to consider their eating habits in a new light. I created a simplified, looping video version of the meal calculator and projected it into a twelve-foot outline of a plate.

 

 

 

thank you

 

Thank you to all the faculty, staff, and support who make the Graphic Design MFA department at MICA the amazing place that it is. Thanks especially to Jennifer Cole Phillips, Ellen Lupton, and Jason Gottlieb for their creative and compassionate leadership, and to my classmates for their constant willingness to critique and create. I hope that you all think twice next time you're deciding whether to eat a hamburger!